is graphic design?
Graphic design is the art of developing ideas. Graphic design
combines the creativity of fine art with the results-focused
concepts of marketing to create effective communication materials.
Where graphic design differs from fine art is in its pursuit
of fulfilling the client's goals. Whether convincing the public
to support a social issue, helping a business attract clients,
or simply teaching employees how to operate new computer software,
when done effectively, every element of the design is calculated
to achieve that goal.
do graphic designers do?
By drawing on their individual creativity, methods of fine
art and market research, they use a visual vocabulary; colour,
shape, concept, photography, layout, illustration, and typeface,
to produce a broad range of communication projects that express
messages, inform, persuade, and motivate audiences to action.
These projects can include logo creation, brochures, business
cards, corporate stationery, advertising, annual reports,
newsletters, publications, packaging, promotional items, websites,
sales materials, signs, training/educational materials, and
much more. In essence, graphic
designers organize the information and develop the "look
and feel" for the communication materials that surround
graphic designers also possess an extensive amount of technical
knowledge regarding printing techniques and limitations, paper
stocks, colour theory, digital and electronic presentations,
and special production processes such as die-cutting, foil-stamping,
is good design?
Although the answer to this question is quite subjective,
it can be answered quite simply by stating; good design is
created to evoke a specific response. That response might
be an individual making a decision to purchase a new product,
or something a little harder to measure like brand recognition.
It may be an emotional response, such as laughter, or even
shock, but it could also be a renewed awareness of an important
client and every project is unique, however, simply put "good
design" communicates the intended message effectively.
are your prices?
The costs associated with the development of different materials
vary greatly depending on the complexity of the piece and
the production requirements involved. All of our clients are
provided with a price estimate, which includes a break-down
of the design time and the printing/production costs. If a
project requires less than 1 hour of time, we bill accordingly.
Contact Sherri Appleby
for more pricing information and a free estimate.
is a logo so important?
While you should never judge a book by its cover, a person
by their face, or a company by their logo, if we are truly
honest, we all do this in some small way. At least initially,
when we have no other information from which to form an opinion,
our vision, and our impressions of what we see, makes up a
big part of how we form that first impression. Certainly,
impressions can change (once you start to read the first page,
engage in conversation with someone, or after you've purchased
your first widget), but it's usually appearances that start
helping us form an opinion.
is the face of your company. A well-designed logo can go a
long way in forming a favourable first impression. Critical
to your company's identity, your logo can boost your public
image and give you an advantage against your competition.
A professionally designed logo can help establish credibility,
convey your company's philosophy, and help customers remember
associations and community-based groups the theory is the
same. Although their mission may be focused on a specific
social issue, community-based organizations need the same
competitive edge when designing a logo as they are competing
with other organizations for a small part of the public consciousness,
as well as public and private-sector funding.