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Taking
Your Business Card to the Next Level
by Chris Cormier, ideas company
August 2006
Your business card is the most important
and cost-effective marketing tool you have. Take the time
to get it right and it can impress and represent you long
after youve left it behind... Read
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It's
Not Just a Business Card...
Its An Opportunity to Make a First Impression
by Chris Cormier, ideas company
July 2006
In the past, if you wanted to meet with
someone who had wealth and power in your community you
were required to provide your calling card
at the door. The doorman would then take your card on
a tray and present it to the person you wanted to meet
with. Whether or not you were permitted entry was at least
in part due to the impression your card made... Read
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Losing
Your Domain
by Chris Cormier, ideas company
May 2006
Have you ever had a credit card company
send you a new card when the old one expired? Ever switch
Internet providers and get a new email address? Whenever
we make these kinds of little changes in our life most
of our attention is focused on making sure that everyone
has our new email address and cutting up the old credit
card. But if you have a website and own a domain name,
there is something you might be forgetting...
Read
more.
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Intuition
... Your Greatest Resource
by Linda Pizzale
April 2006
Do you hear voices? Subtle whispers, murmurs
and mumblings coming from the depths of your soul? It's
often hard to ignore these promptings
nudging you
toward your next great business idea. These friendly triggers
are our intuition... Read
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Save
Money on Printing
by Chris Cormier, ideas company
March 2006
Having worked in non-profit for 7 years
before starting ideas company and now working
with many small businesses and entrepreneurs, I understand
the need to keep printing costs low. There are several
things you can do to keep costs to a minimum... Read
more.
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Beyond
Positive Thinking is a Clear Focused Mind
by Jonathan Creaghan, J.D. Creaghan Group
February 2006
I have had many conversations about what I do and inevitably
people will say, Oh you mean like teaching people
to think positively. This of course would not be
teaching people to think differently (which is what I
do) as it is just using the same outdated assumptions
about achievement as always... Read
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Lucrative
Listening
by Rosemary Davies-Janes, MIBOSO
January 2006
Many businesses marketing efforts focus
on describing how they do what they do. Prospective
customers are expected to wade through lengthy discourses
on their processes and systems that explain their expertise
in great detail... Read
more.
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Lighting
Our Creative Fire!
by Nellie Jacobs, Creativity Consultant/Speaker
December 2005
Todays world is changing so rapidly,
if we pay heed to the media, read studies or follow
statistics, it seems we must be superhuman to just keep
up with the game. In A Thousand Paths
to Creativity, David Baird writes that in every
aspect of our lives - our homes, parenting, gardens,
meals, finances, how we market ourselves, and even the
way we look and dress, today, perhaps more than
at any other time in history, the pressure is on us
all to be more creative... Read
more.
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The
Biggest Impediment to Small Business Success is The
Small Business Owner
by Rosemary Davies-Janes, MIBOSO
November 2005
Having coached over a thousand independent
professional and small business owners, the most consistent
impediment to success I have found is the small business
owner themselves. How could that be? It's a human wiring
issue. You see, for most of us, the ideas we have, when
they're in our heads, make perfect sense... Read
more.
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Your
Logo: Essential Files You Need
by Chris Cormier, ideas company
October 2005
We are often asked by new clients if we can use the
logo from their website, if we can work from a Microsoft
Word or PowerPoint file, or if we can scan in the logo
from their brochure. Our answer usually depends on what
the final use of the logo is going to be and
most of the time the answer is no... Read
more.
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The
Next Big Online Threat - Is it Someone You Know?
by Chris Cormier, ideas company
September 2005
Almost everyone knows about spam and
viruses. Most understand that up-to-date Anti-Virus
software is a necessity. But there is a new threat with
the potential to cause much more serious damage: Phishing
and Spoofing... Read
more.
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End
First Impressions and Begin Lasting Connections
by Jonathan Creaghan, J.D. Creaghan Group
August 2005
Its time for us to take a leap.
To leave behind conventional thinking about how we interact
with each other and begin to expand what is possible.
Think about when you last related powerfully with someone
you first met. You may have heard yourself say we
just clicked there was a chemistry about us that
was hard to explain... Read
more.
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What
Does Your Office Say About You?
by Grayce Blair, Barnett & Grayce Painting
July 2005
First impressions of your office can
reveal a lot about your professional attitude. Whether
you work from home and rarely greet anyone but FedEx,
or are leasing an office space, the overall appearance
of your workplace should reflect your business confidence
and work ethic... Read
more.
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You
Will Be Judged On How You Look
by Chris Cormier, ideas company
June 2005
If your website doesn't portray the right
image for your business it could be failing you. More
and more consumers are searching for information online
before deciding to make a purchase and your website
is often your best chance to make a good first impression...
Read
more.
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The
Power of Personal Leadership
by Judy Orr, Change Journeys
May 2005
A
client of a small professional services firm doesn't
get a response to his detailed voice message. He becomes
frustrated and searches the directory in his local paper
for an alternate service supplier. What's the bottom
line impact of this slip in customer service and lack
of personal leadership? ... Read
more.
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Refresh
Your Home Office for Spring
by Cathy Bristow, Left of Center Decorating
April 2005
Whether your home office is a corner
of your laundry room or a room unto itself, it should
be an aesthetically pleasing space that you enjoy spending
time in. If wearing your favourite suit gives you the
confidence to deliver a winning presentation, then preparing
that presentation should take place in a home office
that is equally empowering. Read
more.
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Say
What You Mean
by Dave Hagel, High Performance Human Resources
March 2005
If you're having trouble understanding
what your colleagues are saying in meetings, take heart
- you are not alone. A recent survey of office workers
in Britain reported that 66% of employees used unnecessary
jargon terms. 40% of those surveyed found it irritating
and distracting, and 10% thought it made the most frequent
users sound pretentious and untrustworthy... Read
more.
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SPEAKING
OUT! Promote your Business by Public Speaking
by Cathleen Fillmore, Speakers Gold
February 2005
One of the best ways to get great PR for
your company is by speaking to organizations. Theres
something about the immediacy of being in front of people
that has great spin-off benefits. So whether you do it
for the fees or for the contacts or both, you really cant
lose... Read
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Web
Writing: Think Skim n Scan
by Tanya Ross, Gal Friday Web Design
January 2005
Your visitors won't read every word on
your website. Our eyes skim - rather than read - online
text. We scan web pages, trying to pinpoint certain words
and sentences. On-screen, words are tiny dots of coloured
lights and patterns. This, plus a flickering computer
screen, makes online reading really hard on the eyes!
... Read
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